The issue of persistence is one of the most popular among perfume buyers. But for perfumers, this question is not decisive. After all, one cannot call a chef the best just because he prepares the most high-calorie dishes, and in perfumery, the best perfumer is determined not based on the persistence of the vanilla perfume aroma.

What determines the persistence of the original scent?

1. Prolonged shaking and external influence

During transportation, the perfume can be exposed to the sun or carried in cold weather. And the fragrances are recommended to be stored in a dry, dark place and not to be subjected to prolonged shaking. Therefore, immediately after receiving the perfume, especially when shipping across Russia, it is necessary to put the perfume in a dark, cool place and let the composition “get in shape” for 1-2 days. Especially in summer and winter, when temperature drops are very significant. At a minimum, the perfume should reach room temperature. Those who are fond of vintage perfumery firsthand knowledge about this important fact.

2. The chemistry of your skin

People are unique not only outwardly: the chemical composition and processes that take place inside each person are unique. This, of course, also affects our skin, namely temperature, acidity and fat content.

In the perfumery world, there are 2 types of leather: “cold” and “hot”.

From the “hot skin”, the aromas appear brighter and richer, but the brighter the aroma, the faster it disappears, which means less persistence. More often this type of skin is in people who like to open the window and are very sensitive to stuffiness in the room.
With “cold skin”, the perfume takes longer to erode, but it also reveals less brightly. More often this type of skin is in people who are frozen. They are always cold, they are sensitive to drafts. These are the people who close the windows and turn off the air conditioner.
There is a little trick to determining your skin type. These are cheap plastic rings that set your mood. They are designed in such a way that, depending on the temperature of your skin. They are colored in different colors. The darker the ring, the colder your skin is.

3. Environment and external factors can increase or decrease the persistence of the fragrance

Sun, frost and humidity. The more aggressive the external environment, the faster the fragrance disappears. Some customers find that the fragrance wears off more slowly in winter (the cold helps to contain it). This is not true. This is due to the fact that in winter people dress warmer; when moving, they release many times more heat accumulated under your clothes.

Pay attention to how the scent unfolds in rain, sun, frost or just a comfortable cloudy day. Persistence will vary.

4. Different production batches of the fragrance

Especially when it comes to natural ingredients that are characteristic of expensive perfumes. The same and 99% similarity of the aroma will have aromas from only 1 batch.

Why is this so? External environmental conditions are different. Jasmine harvested in 2013 will be different from jasmine in 2016 because the amount of rainfall, average temperature and thousands of other factors were completely different. Exactly how wild-grown jasmine will differ from breeding jasmine.

Now mass market perfumery is being transferred to artificial substitutes for aromatic extracts. Yes, this leads to a predictable scent and a consistent quality, but according to professional perfumers, it leads to a loss of magic and personality of the scent. Therefore, when buying a perfume made from natural ingredients. Be prepared for the fact that the new version of the fragrance you like may unfold completely differently on your skin than the old bottle you bought earlier.

A batch made from one set of ingredients is then tagged with a batch code. The next batch can already be produced from other ingredients, of a different year and of a different quality. The only way to get the same quality is to buy a perfume from the same batch.

5. Storage conditions violated

Unfortunately, almost no online store is able to 100% control the storage conditions of the goods at the supplier, because the supplier guarantees ideal storage conditions only legally, by contract. How this happens in practice is not known. Stores check the goods only upon acceptance, by indirect indications: burnt-out packaging or print color. Unfortunately, there are no other verification methods.

6. Deterioration of quality in production

This applies more to the mass market of perfumery, which is produced primarily for the sake of earning money. Once the scent is gaining popularity, manufacturers are looking for cheaper raw materials, reducing production costs. Here, unfortunately, retailers are powerless, tk. we only resell perfumery and cannot influence production.

The only effective measure is to stop buying a fragrance after its quality has deteriorated. Only a vote with a wallet helps to correct the quality of any flavor. Since there is no better tone for a manufacturer than a decline in sales. Before buying any perfume, we recommend that you study reviews on perfume forums, even for fragrances that you know “inside and out.”

7. Fatigue from the aroma

If you use the same scent for a long time. Your sense of smell gets used to it so much that you cease to feel it on yourself. In this case, it is better to stop using the scent for 2-3 weeks and return to it later. Or ask someone from your environment to describe how they feel about you.

But it is better not to ask those with whom you live in 1 apartment and see each other every day, because they too might get used to your scent. This is very dangerous because You can start to overdo it with the amount of perfume. You will not feel anything, and those around you will go crazy and may even cough. Few people can admit this, more often those around them simply endure and look askance.

How to determine the persistence of perfume at home?

As you understand, it is incorrect to measure the fragrance persistence in everyday life, because there are no two identical days. If you want to compare the durability of perfumes in your collection, you can do it as follows:

• Take a blank A4 paper;
• Apply the name of the perfume to each strip;
• Spray your perfume onto the strip;
• Record the spraying time on the leaflet;
• How many ticks the perfume scored – multiply by the frequency of the check. For example, 30 ticks every 20 minutes means that the fragrance lasts 600 minutes or 10 hours.